
Ernest Chu
When I heard the word “Taoism” mentioned on the evening news one night, my ears pulled me in front of the TV. A former Wall Street investment banker, entrepreneur–and ordained minister–was talking about achieving abundance and fulfillment using spiritual principles. Was this yet another sign that the world is changing, that there might even be hope for Wall Street?
Destiny prevailed a few months later with my introduction to Ernest D. Chu’s book, Soul Currency: Investing Your Inner Wealth for Fulfillment & Abundance. The author was the same person from the news clip.
As a life coach and student of spiritual teachings, I found this book a compelling and profound guide for how to create purpose and fulfillment for people in all walks of life. Chu cleverly weaves familiar jargon from the world of finance with spiritual concepts. Inspired by Chu’s book, I decided to teach a course based on these concepts and am sharing the essence of what I will cover there.
Love: the soul’s spiritual currency
Chu uses the word currency in two ways: 1) As a medium for exchanging value of spiritual energy that is shared, donated, or invested and 2) Flowing like a stream, air, or electric current. What’s intriguing is that the current can flow effortlessly and abundantly toward you, or it can require great personal effort and arrive as a trickle. Yet the capacity of this same infinite Divine force is available to everyone–for positive, intangible outcomes as well as material things.
The soul’s true currency is love, the creative force that connects all of life. It is accessed when you respond and act authentically. It requires a shift of consciousness from the duality world of haves and have-nots, good and evil, into one that acknowledges that everything comes from one Source. This Source always responds to authenticity and the openness to receive, flooding you with the creative flow of inspiration, imagination, and insight.
True abundance can be yours when you acknowledge your spiritual assets; move beyond lack, limitation or greed and learn how to properly invest your soul currency. Such flood of inspiration have graced me many times throughout my life. When it arrives, I sometimes feel like I’ve been taken over or possessed by a powerful force. These creative inspirations may not always have made me fortunes, but have resulted in an abundance of growth and fulfillment.
Taking stock of assets
Every investment strategy begins with an examination of your unique assets, inner resources and investible capital. Chu asks you to examine them within the context of the following categories: 1) intuition and guidance, 2) higher personality traits, 3) creativity, and 4) cultivated skills and knowledge.
You can place a dollar value on such assets as wisdom, optimism, and communication skills as if you were going to sell them on eBay. When you add up the dollar value of your inner resources and add them to your financial balance sheet, the overall assets you have to invest in life are viewed from a whole new perspective. This adds greatly to your self-worth!
What is your soul calling you to do with your life? It’s a yearning within that comes from the heart. Those callings can be accessed through devotions such as prayer, meditation, or being in nature. When you come to a place of focus, listen deeply to your heart for what truly fulfills you. There you will find love, the creative force behind all life.
“Let yourself be silently drawn by what you really love.”
~Rumi
Every creative thought, when focused, sends a powerful intentional current that flows into the Universe. The Universe is always ready to respond, especially when that intention is connected to your true inner resources and is emotionally charged with compassion, and/or enthusiasm.
Chu’s formula: Focus + Intention + Spiritual Assets multiplied by Love = Spiritual Currency.

Convert counterfeit currency
Counterfeit currency is a fraudulent story you’ve told yourself; a story rooted in fear, isolation, limitation and pain. When you invest in thoughts and feelings such as unworthiness or feeling the world is against you, you accumulate spiritual debts and add liabilities to your balance sheet. Yet the jury, or inner critic, that convicted you of these untruths was simply pointing out places where you’ve felt wounded.
The conversion process consists of changing your story from lies to love, from untruths and judgments to one of spiritual assets. Find a friend or coach who champions you, and align yourself with real people who do the same. Create affirmative statements with beliefs that fit your purpose and carry words of empowerment, like abundance and love! Use Chu’s formula for attracting people, situations, and opportunities that match the call of your soul. And practice, practice, practice.
What brain science reveals
Researchers are finding that thoughts and feelings change the structure and functioning of the brain and consciousness through processes called “neural resonance” (NR) and “neural dissonance” (ND). Read Andrew Newburg, M.D., and Mark Waldman’s book, How God Changes Your Brain: Breakthrough Findings from a Leading Neuroscientist.
Each of our thoughts are either attracting (NR) or repelling (ND). With negative thoughts and feelings, the brain sets up a repelling field over time. The surprising thing is that the brain prefers negative thoughts because it is pre-programmed to handle fight-or-flight situations, perceiving them as threats. Chu’s formula on focus and intention produces powerful results in such situations.
We are attracted to people and situations who hold underlying values similar to our own. According to Newburg and Waldman, as you embody positive thoughts and feelings and begin to visualize what you want, you build neurocircuits that help you attract more of the same.
New strategy, new story!
Make 2011 the year you take account of all your spiritual assets. Look at your liabilities. Examine each one for its truths. Convert these into assets with the filter of forgiveness and the currency of love. Write a new story for yourself based on an investment strategy composed of love of self, self-forgiveness, an openness to give and receive, and connection with others. The outcome: an abundance of the Universe’s soul currency!
Let’s audit our Soul Currency together and invest it well!